1. Introduction and Scope
This Advertising Policy outlines the standards and guidelines that govern the acceptance, placement, and display of all advertisements on the Uttar Times website, mobile applications, and other digital platforms (collectively, the “Services”). This policy is designed to protect our editorial independence and maintain the trust of our audience.
2. Separation of Advertising and Editorial Content
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Non-Influence: The acceptance of any advertisement shall not, under any circumstances, influence the independent editorial decisions of Uttar Times. Editorial content will not be modified, influenced, or controlled by advertisers.
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Clear Distinction: All advertising, sponsored content, and promotional material must be clearly and conspicuously identifiable. They will be distinctly labeled with terms such as “Advertisement,” “Sponsored,” or “Partner Content” to ensure they are immediately distinguishable from news articles.
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Journalistic Integrity: No advertisement will be placed in a way that suggests it is news, analysis, or the opinion of the Uttar Times editorial team.
3. Ad Acceptance Guidelines (What We Accept)
Uttar Times reserves the right to accept advertisements that are consistent with our values and legal requirements, including:
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Ads that promote legal goods, services, and reputable organizations.
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Ads that are truthful, accurate, and not misleading or deceptive.
4. Prohibited Advertising Content (What We Reject)
Uttar Times will strictly refuse any advertisement that contains, promotes, or links to:
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Illegal Products/Activities: Content promoting illegal drugs, firearms, or any illegal activities under the laws of Bangladesh.
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Hate Speech/Discrimination: Content that promotes discrimination, violence, or hostility against any individual or group based on race, religion, gender, sexual orientation, or ethnicity.
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Misleading or Deceptive Claims: Ads that contain false, unsubstantiated medical claims, fraudulent schemes, or deceptive financial practices.
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Offensive Material: Content that is obscene, defamatory, or pornographic.
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Polarizing Advocacy: Ads that primarily serve as advocacy for a specific political party, candidate, or extreme religious belief, if deemed polarizing or harmful by Uttar Times.
5. Right to Refuse or Remove
Uttar Times reserves the absolute and sole right to refuse, reject, or remove any advertisement at any time, for any reason, without explanation, even if the advertisement has been previously accepted. This right will be exercised if an advertisement violates this policy, compromises our ethical standards, or negatively impacts the user experience.
6. Privacy and Data Handling
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No PII Sharing: Advertisers will not be granted access to personally identifiable information (PII) of Uttar Times users.
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Compliance: All advertising partners must comply with our Privacy Policy and all applicable data protection laws. Targeted advertising is based on aggregated, non-personally identifiable data.
7. Advertiser Responsibility
The advertiser is solely responsible for the content of their advertisement and must possess all necessary rights and licenses for any text, images, or multimedia elements used. The advertiser agrees to indemnify Uttar Times against any claims arising from the content of their advertisement.
8. Contact for Advertising
For inquiries regarding advertising opportunities, placement, rates, and technical specifications, please contact our Advertising Department:
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Email: advertise@uttartimes.com
